Studies on SEO, GEO & AI search

We read 50 engineering-leader job posts and 100 dev-tool homepages. 94 of the homepages make a promise engineering leaders are hired to own. Only 35 lead with it in the headline.

We ran the same 100 “best software” searches through Claude and Google’s AI Overview on the same day. On 54 of them the two engines shared no source at all — and Claude never cited Reddit or YouTube once.

We ran 100 “best software” searches through Google’s AI Overview three times each and logged all 3,685 citations. The panel shows three sources — here is who keeps winning them.

We ran 99 software searches through Google AI Overviews and ChatGPT and logged all 1,194 citations. Filter by category to see what AI cites in your corner of the market.